Thursday, October 19, 2017

How Social Media Endangers Knowledge

Wikipedia, one of the last remaining pillars of the open and decentralized web, is in existential crisis.

This has nothing to do with money. A couple of years ago, the site launched a panicky fundraising campaign, but ironically thanks to Donald Trump, Wikipedia has never been as wealthy or well-organized. American liberals, worried that Trump’s rise threatened the country’s foundational Enlightenment ideals, kicked in a significant flow of funds that has stabilized the nonprofit’s balance sheet.

That happy news masks a more concerning problem—a flattening growth rate in the number of contributors to the website. It is another troubling sign of a general trend around the world: The very idea of knowledge itself is in danger. (...)

As Neil Postman noted in his 1985 book Amusing Ourselves to Death, the rise of television introduced not just a new medium but a new discourse: a gradual shift from a typographic culture to a photographic one, which in turn meant a shift from rationality to emotions, exposition to entertainment. In an image-centered and pleasure-driven world, Postman noted, there is no place for rational thinking, because you simply cannot think with images. It is text that enables us to “uncover lies, confusions and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another.”

The dominance of television was not contained to our living rooms. It overturned all of those habits of mind, fundamentally changing our experience of the world, affecting the conduct of politics, religion, business, and culture. It reduced many aspects of modern life to entertainment, sensationalism, and commerce. “Americans don’t talk to each other, we entertain each other,” Postman wrote. “They don’t exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.”

At first, the Internet seemed to push against this trend. When it emerged towards the end of the 80s as a purely text-based medium, it was seen as a tool to pursue knowledge, not pleasure. Reason and thought were most valued in this garden—all derived from the project of Enlightenment. Universities around the world were among the first to connect to this new medium, which hosted discussion groups, informative personal or group blogs, electronic magazines, and academic mailing lists and forums. It was an intellectual project, not about commerce or control, created in a scientific research center in Switzerland.

Wikipedia was a fruit of this garden. So was Google search and its text-based advertising model. And so were blogs, which valued text, hypertext (links), knowledge, and literature. They effectively democratized the ability to contribute to the global corpus of knowledge. For more than a decade, the web created an alternative space that threatened television’s grip on society.

Social networks, though, have since colonized the web for television’s values. From Facebook to Instagram, the medium refocuses our attention on videos and images, rewarding emotional appeals—‘like’ buttons—over rational ones. Instead of a quest for knowledge, it engages us in an endless zest for instant approval from an audience, for which we are constantly but unconsciouly performing. (It’s telling that, while Google began life as a PhD thesis, Facebook started as a tool to judge classmates’ appearances.) It reduces our curiosity by showing us exactly what we already want and think, based on our profiles and preferences. Enlightenment’s motto of ‘Dare to know’ has become ‘Dare not to care to know.’

It is a development that further proves the words of French philosopher Guy Debord, who wrote that, if pre-capitalism was about ‘being’, and capitalism about ‘having’, in late-capitalism what matters is only ‘appearing’—appearing rich, happy, thoughtful, cool and cosmopolitan. It’s hard to open Instagram without being struck by the accuracy of his diagnosis.

by Hossein Derakhshan, Wired | Read more:
Image: Alan Schein